Brand strategy, tone of voice,
and copywriting
and copywriting
Brand strategy,
tone of voice,
and copywriting
tone of voice,
and copywriting
Raketta is a brand and copy studio operating at the intersection of brand strategy and brand communications.
We guide brands towards strategic clarity and powerful brand language.
We guide brands towards strategic clarity and powerful brand language.
Hi, nice to meet you!
I'm Svetlana, Raketta Founder
I've worked as a journalist, copywriter, and brand consultant for over 15 years.
My specialties include Brand language, copy for the web, brand strategy and marketing, and insight-led communications planning.
I value imagination, collaboration, and kindness above all.
I'm based in Reykjavik, Iceland, and work internationally.
I've worked as a journalist, copywriter, and brand consultant for over 15 years.
My specialties include Brand language, copy for the web, brand strategy and marketing, and insight-led communications planning.
I value imagination, collaboration, and kindness above all.
- Finalist of Lúðurinn, the Icelandic Advertising Awards, with Men&Mice and Kontor
- MiniMBA in Brand Strategy with Mark Ritson
- MA in Int’l journalism from City, University of London
I'm based in Reykjavik, Iceland, and work internationally.
You could be just starting out or thinking of a makeover.
We work with brands and design agencies to bring clarity to positioning, character to the voice, and brilliance to the copy.
This is what we do.
We work with brands and design agencies to bring clarity to positioning, character to the voice, and brilliance to the copy.
This is what we do.
We engage with you, your colleagues and your customers to uncover your purpose, values, target audience, and positioning. We create brand strategies that will guide you in every decision concerning your brand: from naming to brand architecture to brand experience.
Everything you say and write shapes your relationship with your customers. We develop key brand voice principles, messages and narratives that tell your story effectively across every platform.
We equip you with a comprehensive and user-friendly set of guidelines to align all teams so they can express your brand consistently every time.
We define the relationship between different products, services, or sub-brands within a brand portfolio.
We create memorable and distinctive brand names and taglines combining a strategic approach and creative thinking.
We help you think about physical spaces, digital platforms, and customer service — every touch point where customers interact with your brand — to ensure they receive a consistent and coherent experience.
We help your employees live the brand's values and build a strong internal brand culture.
We can hold a one-off workshop (or a dozen) to train you and your team on brand voice, strategy, messaging, and applying guidelines.
WORK
We weave words and strategy into tangible outcomes
CLIENTS
Who we've done this for
how to make brand strategy a part of your work
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