Brand strategy, tone of voice,
and copywriting
Brand strategy,
tone of voice,
and copywriting

Raketta is a brand and copy studio operating at the intersection of brand strategy and brand communications.

We guide brands towards strategic clarity and powerful brand language.

Hi, nice to meet you!
I'm Svetlana, Raketta Founder

I've worked as a journalist, copywriter, and brand consultant for over 15 years.

My specialties include Brand language, copy for the web, brand strategy and marketing, and insight-led communications planning.

I value imagination, collaboration, and kindness above all.

  • Finalist of Lúðurinn, the Icelandic Advertising Awards, with Men&Mice and Kontor
  • MiniMBA in Brand Strategy with Mark Ritson
  • MA in Int’l journalism from City, University of London

I'm based in Reykjavik, Iceland, and work internationally.

You could be just starting out or thinking of a makeover.

We work with brands and design agencies to bring clarity to positioning, character to the voice, and brilliance to the copy.

This is what we do.
We engage with you, your colleagues and your customers to uncover your purpose, values, target audience, and positioning. We create brand strategies that will guide you in every decision concerning your brand: from naming to brand architecture to brand experience.

WORK
How we do it

We weave words and strategy into tangible outcomes.


CLIENTS
Who we've done this for

Love ya all!

BRAND KNOWLEDGE BASE
How they do it

The latest from branding experts in Iceland and the world.

Read, learn, and get actionable advice on how to make brand strategy a part of your work.



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