Case Study
Merging creativity with strategy to promote Icelandic Iconic Landscapes
Merging creativity with strategy, resulting in impactful marketing initiatives that propelled the brand forward.
Svetlana Graudt & Raketta
I led marketing communications at Arctic Adventures, with a focus on global customer acquisition and retention, including campaigns, email marketing, online, print, and OOH advertising, internal and external branding.

I formulated the vision, mission, and values of the company, and wrote the social strategy and tone of voice guidelines.

I worked with the team of content creators, designers, data and SEO experts to inspire creativity and provoke change, pushing them to create on-brand content and messaging as the company was undergoing digital transformation and rebranding.
  • Tone of voice
    We crafted a distinctive voice that resonates with your audience across all channels.
  • Online marketing
    Leveraged digital platforms to maximize reach and engagement.
  • Email marketing
    Designed strategic email campaigns to nurture relationships and drive conversions.
  • Copywriting
    Created compelling content that captivates and converts.
  • Internal Communications
    Fostered a cohesive company culture through effective internal messaging.
  • Brand Strategy
    Developed a roadmap to elevate Arctic Adventures' brand presence and impact
  • Concept Development
    Generated innovative ideas that push boundaries and captivate audiences.
  • Creative Direction
    Provided guidance and inspiration to bring visions to life.
  • Social Strategy
    Crafted engaging social media campaigns to foster community and drive growth.
  • Brand Architecture
    Building a solid foundation for Arctic Adventures' brand identity to thrive.

Saturday, April 13
Men&Mice (SaaS, B2B, Iceland)
Helping a great product that struggled with its image to revamp the company's brand strategy, mission, vision, and tone of voice.
Sunday, April 14
Booking Factory (SaaS, Iceland)
Streamlining property management into a competitive market landscape.
Sunday, April 14
Silverstone (Venue, B2B, B2C, UK)
Turning the outdated communications into exciting new content that people actually wanted to read.
Made on
Tilda