Case Study
When a big brand's content outdates
We pride ourselves on transforming outdated communications into captivating content that resonates with audiences. Our partnership with Silverstone, the home of British motorsport (and Formula One in the UK), allowed us to infuse fresh energy into their brand with our expertise in brand guidelines, tone of voice guidelines, and compelling copywriting.
Svetlana Graudt & Raketta
When Silverstone, the home of British motorsport and Formula One in the UK, came calling, we helped bring their new brand identity into an overhauled website.
We transformed outdated copy into reader-friendly content that communicated the value of what hiring them could help companies achieve.
We updated their brand guidelines, including tone of voice examples. Working with a project manager, we created copy and messaging for their B2B offer.
We transformed outdated copy into reader-friendly content that communicated the value of what hiring them could help companies achieve.
We updated their brand guidelines, including tone of voice examples. Working with a project manager, we created copy and messaging for their B2B offer.
- Brand guidelinesDeveloped comprehensive brand guidelines outlining visual identity, messaging principles, and brand values, ensuring consistent representation across all touchpoints for a cohesive brand experience.
- Tone of voice guidelinesEstablished clear tone of voice guidelines defining the brand's personality, language style, and communication approach, empowering consistent and authentic brand expression.
- copywriting guidelinesCreated effective copywriting guidelines delineating tone, style, and messaging strategies, facilitating compelling and coherent communication tailored to the brand's voice and audience.
