Your brand
therapist will
see you now
therapist will
see you now
Your brand
therapist will
see you now
therapist will
see you now
Raketta is a brand and copy studio operating at the intersection of brand strategy and brand communications.
Both require a long-term perspective, and both are key to brand success.
Both require a long-term perspective, and both are key to brand success.
Meet Svetlana Graudt, Raketta founder
I give businesses meaningful and effective strategies so they can grow.
As a brand strategist, I crystallize the simple in the complexity, by asking good questions and listening before speaking.
As a tone of voice consultant, I tell companies how to speak to their customers and colleagues.
All my work is fuelled by my values of imagination, collaboration, and kindness.
I'm based in Reykjavik and work internationally.
As a brand strategist, I crystallize the simple in the complexity, by asking good questions and listening before speaking.
As a tone of voice consultant, I tell companies how to speak to their customers and colleagues.
All my work is fuelled by my values of imagination, collaboration, and kindness.
I'm based in Reykjavik and work internationally.
Our clients, past and present, include Alvotech, Men&Mice, Kontor Reykjavik, Metall Design Studio, Silverstone, Arctic Adventures, Booking Factory, Unilever, FranklyFluent, DixonBaxi, Ipsos MORI, Barclays, adidas, and The Guardian.
You could be just starting out or thinking of a makeover.
We work with brands and design agencies to bring clarity to positioning, character to the voice, and brilliance to the copy.
This is how we do it.
We work with brands and design agencies to bring clarity to positioning, character to the voice, and brilliance to the copy.
This is how we do it.
We engage with you, your colleagues and your customers to uncover your purpose, values, target audience, and positioning. We create brand strategies that will guide you in every decision concerning your brand: from naming to brand architecture to brand experience.
Everything you say and write shapes your relationship with your customers. We develop key brand voice principles, messages and narratives that tell your story effectively across every platform.
We define the relationship between different products, services, or sub-brands within a brand portfolio.
We create memorable and distinctive brand names and taglines combining a strategic approach and creative thinking.
We help you think about physical spaces, digital platforms, and customer service — every touch point where customers interact with your brand — to ensure they receive a consistent and coherent experience.
We help your employees live the brand's values and build a strong internal brand culture.
We can hold a one-off workshop (or a dozen) to train you and your team on brand voice, strategy, messaging, and applying guidelines.
We equip you with a comprehensive and user-friendly set of guidelines to align all teams so they can express your brand consistently every time.
