Case Study
When a big brand's content outdates
At Raketta Team, we pride ourselves on transforming outdated communications into captivating content that resonates with audiences. Our partnership with Silverstone, the home of British motorsport (and Formula One in the UK), allowed us to infuse fresh energy into their brand with our expertise in brand guidelines, tone of voice guidelines, and compelling copywriting.
Svetlana Graudt & Raketta
When Silverstone came calling, we answered with enthusiasm, revamping their communications to reflect the excitement and prestige of this legendary venue. From brand guidelines to tone of voice directives, we ensured that every piece of content represented Silverstone's unique identity and captivated its audience.
- Brand guidelinesDeveloped comprehensive brand guidelines outlining visual identity, messaging principles, and brand values, ensuring consistent representation across all touchpoints for a cohesive brand experience.
- Tone of voice guidelinesEstablished clear tone of voice guidelines defining the brand's personality, language style, and communication approach, empowering consistent and authentic brand expression.
- copywriting guidelinesCreated effective copywriting guidelines delineating tone, style, and messaging strategies, facilitating compelling and coherent communication tailored to the brand's voice and audience.
