Silverstone: The home of British motorsport shifts gears

Naming
Copywriting
B2B offer and website copy
Tone of voice
Brand guidelines
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A refreshed brand identity and messaging that won over both fans and major British brands.

Silverstone is best known for being the home of British motorsport and Formula One, but its brand wasn’t keeping pace. The website was dated, the copy lacked clarity, and the B2B offer was too easy to overlook. Beyond the track, it needed a stronger voice to showcase its value as a destination for business and leisure.
New brand and tone of voice guidelines reset the foundations. Website copy was rebuilt to be clear, engaging and benefits-driven. A corporate brochure and website gave the B2B side sharper focus, while fresh naming concepts added creativity: The Snuggery became a favourite contender for Silverstone’s new camping ground.
The outcome was a successful website launch, a consistent brand voice and a stronger corporate proposition that helped attract major British brands, including Marks & Spencer, to host events at the venue.
The outcome was a successful website launch, a consistent brand voice and a stronger corporate proposition that helped attract major British brands, including Marks & Spencer, to host events at the venue.
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"Quote from a client text
New brand and tone of voice guidelines reset the foundations. Website copy was rebuilt to be clear, engaging and benefits-driven. A corporate brochure and website gave the B2B side sharper focus, while fresh naming concepts added creativity: The Snuggery became a favourite contender for Silverstone’s new camping ground."
Client name
"Quote from a client text
New brand and tone of voice guidelines reset the foundations. Website copy was rebuilt to be clear, engaging and benefits-driven. A corporate brochure and website gave the B2B side sharper focus, while fresh naming concepts added creativity: The Snuggery became a favourite contender for Silverstone’s new camping ground."
Client name