Case Study
The Not So Long But Oh So Fun Story Behind Our Collaboration With Men & Mice
Michelle Henderson, Unsplash
Just three years ago, Men&Mice had an exceptional product but struggled with its presentation. In 2020, I was part of the Men&Mice marketing team, collaborating with the ad agency Kontor Reykjavik to revamp the company's brand strategy, mission, vision, and tone of voice.
The Challenge
The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference, as there are no universally agreed-upon principles of beauty and ugliness.
Just three years ago, Men&Mice had an exceptional product but struggled with its presentation. In 2020, I was part of the Men&Mice marketing team, collaborating with the ad agency Kontor Reykjavik to revamp the company's brand strategy, mission, vision, and tone of voice.
CASE STUDY
The recent acquisition of Men&Mice, a 30-year-old Icelandic tech company, by the Canadian multinational BlueCat, is an example of this.
CASE STUDY
In 2021, I worked with Metall Design Studio to create a new brand identity for Booking Factory, a B2B software company, previously owned by Origo Iceland.
CASE STUDY
In 2021, I worked with Metall Design Studio to create a new brand identity for Booking Factory, a B2B software company, previously owned by Origo Iceland.
Case Study
The recent acquisition of Men&Mice, a 30-year-old Icelandic tech company, by the Canadian multinational BlueCat, is an example of this.
