Improving your brand health one step at a time
Improving your brand health one step at a time
Meet Svetlana Graudt, Raketta Founder & Your Brand Strategist
With over a decade of experience in creative strategy and brand marketing, Svetlana specializes in crafting research-led communications plans that drive growth and consistency for brands. Based in Reykjavik, Svetlana brings a people-centric approach to strategy, fueled by imagination, collaboration, and kindness.
Selected clients: Silverstone, Arctic Adventures, Kontor Reykjavik, Unilever, Alvotech, FranklyFluent, DixonBaxi, Heineken, Ipsos MORI, Barclays, adidas, New Zealand Agritech, and the Guardian.
Selected clients: Silverstone, Arctic Adventures, Kontor Reykjavik, Unilever, Alvotech, FranklyFluent, DixonBaxi, Heineken, Ipsos MORI, Barclays, adidas, New Zealand Agritech, and the Guardian.
Does rebranding and a strong brand positively impact a company's valuation and attractiveness to investors?
At Raketta, we believe in improving your brand health one step at a time. Our expertise lies in crafting compelling brand strategies that resonate with your audience and drive success. Here are some success stories we are happy to share with you.
We can help no matter the size or scale of your brand
No matter the size or scale of your brand, we're here to help. Whether you're a budding startup or an established enterprise, our services are designed to elevate your brand presence and drive results. From crafting compelling brand strategies to executing impactful marketing campaigns, we've got you covered. Let us be your partner on the journey to success, no matter how big or small your brand may be.
Crafting a comprehensive brand strategy that outlines the brand's purpose, values, target audience, and positioning in the market.
Developing key messages and brand narratives that effectively communicate the brand's story, values, and unique selling propositions.
Conducting market research to understand consumer behavior, market trends, and competitors, informing brand strategy decisions.
Evaluating competitors' brand positioning, messaging, and visual identity to identify opportunities and differentiate the client's brand.
Defining the relationship between different products, services, or sub-brands within a brand portfolio.
Creating memorable and distinctive brand names, as well as crafting taglines that encapsulate the brand's essence.
Ensuring consistency and coherence across all touchpoints where customers interact with the brand, including physical spaces, digital platforms, and customer service.
Engaging employees to embody and champion the brand's values, fostering a strong internal brand culture.
Conducting workshops and training sessions to educate internal stakeholders on brand strategy, messaging, and guidelines.
Developing strategies and protocols to manage and mitigate brand-related crises effectively, protecting brand reputation.
CASE STUDY
The recent acquisition of Men&Mice, a 30-year-old Icelandic tech company, by the Canadian multinational BlueCat, is an example of this.
CASE STUDY
In 2021, I worked with Metall Design Studio to create a new brand identity for Booking Factory, a B2B software company, previously owned by Origo Iceland.
CASE STUDY
In 2021, I worked with Metall Design Studio to create a new brand identity for Booking Factory, a B2B software company, previously owned by Origo Iceland.
Case Study
The recent acquisition of Men&Mice, a 30-year-old Icelandic tech company, by the Canadian multinational BlueCat, is an example of this.
