Your brand
therapist will
see you now
therapist will
see you now
Your brand
therapist will
see you now
therapist will
see you now
We're experts in helping your brand feel better.
Strategy is the plan that takes you from where you are to where you want to be, solving consumer and business problems along the way.
Meet me, Svetlana Graudt, Raketta founder
I give businesses meaningful and effective strategy so they can grow.
As a brand strategist, I crystallise the simple in the complexity by asking good questions and listening before speaking.
As a tone of voice consultant, I tell companies how to speak to their customers and colleagues.
All my work is fulled by by my values of imagination, collaboration, and kindness. I love people.
Clients, past and present, include Alvotech, Men&Mice, Kontor Reykjavik, Metall Design Studio, Silverstone, Arctic Adventures, Booking Factory, Unilever, FranklyFluent, DixonBaxi, Ipsos MORI, Barclays, adidas, and The Guardian newspaper.
I'm based in Reykjavik and work internationally.
As a brand strategist, I crystallise the simple in the complexity by asking good questions and listening before speaking.
As a tone of voice consultant, I tell companies how to speak to their customers and colleagues.
All my work is fulled by by my values of imagination, collaboration, and kindness. I love people.
Clients, past and present, include Alvotech, Men&Mice, Kontor Reykjavik, Metall Design Studio, Silverstone, Arctic Adventures, Booking Factory, Unilever, FranklyFluent, DixonBaxi, Ipsos MORI, Barclays, adidas, and The Guardian newspaper.
I'm based in Reykjavik and work internationally.
CASE STUDY
- Brand strategy
- Concept development
- Copywriting
- Blog
- Internal messaging
- Finalist of Lúðurinn, the Icelandic Advertising Awards
I was part of the Men&Mice marketing team, collaborating with the ad agency Kontor Reykjavik to revamp the company's brand strategy, mission, vision, and tone of voice.
CASE STUDY
- Brand guidelines
- Tone of voice guidelines
- Copywriting
When Silverstone, the home of British motorsport (and Formula One in the UK), came calling I turned their outdated communications into exciting new content that people actually wanted to read.
CASE STUDY
- Tone of voice
- Online marketing
- Email marketing
- Copywriting
- Internal comms
- Brand strategy
- Concept development
- Creative direction
- Social strategy
- Brand architecture
I led marketing communications at Arctic Adventures, with a focus on global customer acquisition and retaining, campaigns, email marketing, online, print, and OOH advertising, internal and external branding.
Case Study
- Brand strategy
- Concept development
- Copywriting
- Creative direction
I collaborated with Metall Design Studio to rebrand Booking Factory, previously owned by Origo Iceland. Our aim: simplify property management amidst a crowded market. Research guided a new strategy emphasising ease for property owners and hotel occupancy.
The refreshed brand attracted attention, leading to Booking Factory's recent acquisition by GODO, an Icelandic B2B travel software developer.
This is how I work
Research & Insights
I understand your business and target audience.
I identify business problem & goal, consumer problem & goal, and strategic insight.
Strategic Action Plan
I take key findings and crystalise them into a strategic action plan.
Brand Strategy
I define the brand idea and craft the experience principles based on it.
I understand your business and target audience.
I identify business problem & goal, consumer problem & goal, and strategic insight.
Strategic Action Plan
I take key findings and crystalise them into a strategic action plan.
Brand Strategy
I define the brand idea and craft the experience principles based on it.
Crafting a comprehensive brand strategy that outlines the brand's purpose, values, target audience, and positioning in the market.
Developing key messages and brand narratives that effectively communicate the brand's story, values, and unique selling propositions.
Conducting market research to understand consumer behavior, market trends, and competitors, informing brand strategy decisions.
Evaluating competitors' brand positioning, messaging, and visual identity to identify opportunities and differentiate the client's brand.
Defining the relationship between different products, services, or sub-brands within a brand portfolio.
Creating memorable and distinctive brand names, as well as crafting taglines that encapsulate the brand's essence.
Ensuring consistency and coherence across all touchpoints where customers interact with the brand, including physical spaces, digital platforms, and customer service.
Engaging employees to embody and champion the brand's values, fostering a strong internal brand culture.
Conducting workshops and training sessions to educate internal stakeholders on brand strategy, messaging, and guidelines.
Developing strategies and protocols to manage and mitigate brand-related crises effectively, protecting brand reputation.
