Case Study
The Not So Long But Oh So Fun Story Behind Our Collaboration With Men & Mice
Michelle Henderson, Unsplash
Just three years ago, Men&Mice had an exceptional product but struggled with its presentation.
Svetlana Graudt
March, 2024
Just three years ago, Men&Mice had an exceptional product but struggled with its presentation. In 2020, I was part of the Men&Mice marketing team, collaborating with the ad agency Kontor Reykjavik to revamp the company's brand strategy, mission, vision, and tone of voice.
The Challenge
To strike the right balance: retaining our award-winning solutions and top-notch customer service while giving our technical foundation a modern and forward-facing image.
One significant change involved renaming our core product from the Men&Mice Suite to Micetro by Men&Mice.

That very year, we made it to the finals of the Icelandic Advertising Awards.

Fast forward to May 2023, and Men&Mice was acquired by BlueCat Networks.
While the product was undoubtedly excellent, I'd argue that the company's strong brand, nurtured over time, allowed it to command a premium (undisclosed) price.
CASE STUDY
Men&Mice (IT, Iceland)
The recent acquisition of Men&Mice, a 30-year-old Icelandic tech company, by the Canadian multinational BlueCat, is an example of this.
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In 2021, I worked with Metall Design Studio to create a new brand identity for Booking Factory, a B2B software company, previously owned by Origo Iceland.
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Silverstone (Auto, UK)
In 2021, I worked with Metall Design Studio to create a new brand identity for Booking Factory, a B2B software company, previously owned by Origo Iceland.
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Silverstone (Auto, UK)
The recent acquisition of Men&Mice, a 30-year-old Icelandic tech company, by the Canadian multinational BlueCat, is an example of this.
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